Joelle Hadfield
Brand Builder
Joelle Hadfield is a brand, marketing, and communications leader with more than 15 years of experience helping organisations build and grow brands across the GCC, UK, and Europe.
Her career spans destination development, hospitality, residential real estate, healthcare, technology, lifestyle, and consumer brands. She has led brand strategy and creative development for some of the region's most ambitious projects, including Shebara, Desert Rock, and Shura Island, as well as working with organisations such as Red Sea Global, Deliveroo, HelloFresh, CAFU, Bumble, Elvie, Beyond ONE & Rain.
Joelle specialises in turning complex business challenges into clear brand strategies, helping organisations launch new ventures, enter new markets, reposition existing brands, and create meaningful connections with the audiences they serve.
Areas of Expertise
Proven track record leading organisations through critical growth moments including market entry, brand launches, repositioning, mergers, acquisitions, and IPO readiness. Expertise spans brand strategy, corporate communications, reputation management, marketing transformation, stakeholder engagement, and customer experience.
Recognised for building high-performing marketing, communications, and creative functions, aligning executive stakeholders around a shared vision, and translating strategy into measurable commercial impact across complex, multi-brand organisations.
